6月15日，It is guided by the Circulation Industry Promotion Center of the Ministry of Commerce, Tianjin Municipal Bureau of Commerce, and State-owned Assets Supervision and Administration Commission of the Tianjin Municipal People's Government，Co-sponsored by Tianjin University of Commerce and Tianjin Federation of Social Sciences，The first high-quality Development seminar of time-honored brands hosted by the Time-honored Collaborative Innovation Center of Tianjin University of Commerce was held in Tianjin University of Commerce。Xue Jinwen, former vice chairman of Tianjin CPPCC and chairman of Municipal Social Science Federation，Wang Bin, Director of Circulation Industry Promotion Center, Ministry of Commerce，Tianjin Bureau of Commerce deputy director, the first inspector Li Hong，Tianjin State Assets Supervision and Administration Commission a inspector Wang Zhiyong，Luo Yan 'an, deputy director of Tianjin Education Commission，Tianjin Federation of Social Sciences Party Group secretary, full-time vice chairman, municipal Party Committee propaganda Department vice Minister Wang Liwen，Tianjin Federation of Social Sciences full-time vice president Yuan Shijun，Tianjin University of Commerce leaders Zhang Ya, Ge Baozhen, Jiang Zongwen, Wang Liyun, Huang Fengyu attended。

Seminar site

Seminar site

The deputy secretary of the Party Committee, President Ge Baozhen presided over

At the opening ceremony, Wang Bin pointed out in his speech that time-honored brands are the golden signboards of China's industrial and commercial development, and valuable wealth accumulated in the process of prosperity and development of the Chinese nation with a long history。The Ministry of Commerce continues to develop policies, build platforms, and organize activities to promote the innovation and development of time-honored brands。Tianjin University of Commerce is built on and prospers from business, actively gives play to the disciplinary advantages of the integration of business and industry and the platform advantages of the service area, and creates a time-honored collaborative innovation center for theoretical research topics, focusing on model innovation, management innovation, commercial culture development and other fields, so as to provide advice for the government, administration and administration, and empower enterprises。In today's era, the business model of time-honored brands is facing new situations, new opportunities and new challenges, and time-honored enterprises should take advantage of the trend and constantly innovate。It is hoped that this seminar will gather the strength of all parties, strengthen exchanges, clash ideas and inspire wisdom, jointly explore new models, new paths and new driving forces for the development of time-honored brands, and promote time-honored brands to glow with new vitality in the new era。

Wang Bin, Director of the Circulation Industry Promotion Center of the Ministry of Commerce, delivered a speech

李宏在致辞中表示，当前，全市上下正在深入学习贯彻习近平总书记视察天津重要讲话精神，落实四个“善作善成”的重要要求，奋力谱写中国式现代化的天津篇章。Tianjin Municipal Party Committee and municipal government attach great importance to the innovation and development of time-honored brands, and incorporate the revitalization of time-honored brands into the important task of building an international consumption center city。In the new era and new journey, time-honored enterprises should seize opportunities, accelerate development, closely keep up with the pace of market changes, promote product innovation, service innovation and management model innovation, and constantly improve cultural, social and economic benefits, so as to contribute to high-quality economic and social development。

Li Hong, Deputy director of Tianjin Bureau of Commerce and first level inspector, delivered a speech

Zhang Ya extended warm welcome and sincere thanks to the leaders and guests, and paid high tribute to the leaders at all levels, friends and people from all walks of life who have cared and supported the development of Tianxang for a long time。Said that Tianjin University of Commerce time-honored Collaborative Innovation Center since the Ministry of Commerce approved the first batch of time-honored collaborative innovation center construction units, efforts to build time-honored research center, time-honored education centerThe time-honored service center carries out theoretical research on time-honored brands, does a good job of order-type personnel training, and provides government consultation services。In the future, it will base on Tianjin, radiate Beijing, Tianjin and Hebei, and face the whole country, with an open attitude, innovative spirit, and a new model of co-construction, sharing and win-win, gather more social forces to better serve the high-quality development of time-honored enterprises。

University Party Secretary Zhang Ya delivered a speech

Wang Liwen issued the "Proposal to the Time-honored Academia, the industry and all sectors of Society", calling on experts and scholars in the social science sector to carefully do research and offer "big articles", time-honored enterprises to continue to tell good stories and innovate "good stories", and all sectors of society to jointly create a "new chapter" of good deeds and good deeds.。

Tianjin Federation of Social Sciences Party Group secretary, full-time vice chairman, municipal Party Committee propaganda Department vice Minister Wang Liwen

Issued the "Proposal to the Time-honored Academia, Industry and All Sectors of Society"

The awarding ceremony of the third batch of Chinese time-honored brands in Tianjin was held, and 10 Tianjin enterprises, such as Daqiao Dao Pastry and Haihe Dairy, won the honor。Tianjin University of Commerce signed strategic cooperation agreements with Tianjin Jincheng State-owned Capital Investment and Operation Co., LTD., Tianjin Bohai Light Industry Investment Co., LTD., Tianjin Quanye Hualian Group Co., LTD., Tianjin State-owned Capital Investment and Operation Co., LTD。Representatives of Chinese time-honored enterprises and leaders of Tianjin University of Commerce jointly launched the time-honored Collaborative Innovation Alliance of Tianjin University of Commerce。

Tianjin third batch of Chinese time-honored brand awarding ceremony

Tianjin University of Commerce signed strategic cooperation agreements with 4 enterprises

In the keynote speech session, Professor Wang Yonggui, president of Zhejiang Gongshang University and dean of Intelligent Management Research Institute, made a keynote speech "Digital technology enables new quality productivity", comprehensively elaborated how digital technology enables new quality productivity, and provided ideas and reform directions for the high-quality development of time-honored enterprises。Professor Zhu Heliang, dean of Brand Research Institute of Beijing University of Technology, gave a keynote speech "New Thinking for the Innovation and development of time-honored Brands in the New Era", explaining in detail ten new thinking for the construction of time-honored brands in the new era, providing paths and methods for the innovative development of time-honored enterprises。Zhou Yanlong, Secretary of the Party Committee and General manager of China Quanjude (Group) Co., LTD., delivered a keynote speech "Keeping the right innovation and Accelerating the quality upgrading of Time-honored Brands"，The paper systematically introduces the development and innovation of Quanjude Group's time-honored brand，It provides beneficial reference for time-honored enterprises，It is also the third lecture hall for the heritage of time-honored brands in our school。Professor Wang Qing, Dean of the School of Management, Tianjin University of Commerce, released the "Tianjin Time-honored Brands High-quality Development Research Report"。

Professor Wang Yonggui, President of Zhejiang Gongshang University and Director of Intelligent Management Research Institute, delivered a keynote speech

Professor Zhu Heliang, Dean of Brand Research Institute of Beijing University of Technology, delivered a keynote speech

Zhou Yanlong, Party Secretary and general manager of China Quanjude (Group) Co., Ltd. delivered a keynote speech

Professor Wang Qing, Dean of School of Management, Tianjin University of Commerce, released "Tianjin Time-honored Brands High-quality Development Research Report"

At a roundtable forum in the afternoon，Zhang Ya and Wang Liyun attended，Professor Zheng Wenquan from Dongbei University of Finance and Economics and Professor Wang Xuexiu from Nankai University served as the host respectively，Eight inheritors of time-honored enterprises introduced the successful experience and beneficial exploration of enterprises in the innovation and development of time-honored enterprises，The participants discussed and exchanged the contents of the speeches made by the enterprise representatives。

Roundtable Forum

At the seminar site, the theme exhibition area of "Polishing gold signboards to tell good brand stories" was set up to focus on displaying the "time-honored" brand stories。Leaders, business representatives, teachers and students of our school actively visited, took photos, punched the clock, and deeply felt the spiritual core and unique charm of Chinese time-honored brands。

Leaders attending the meeting watched the brand story exhibition

Company representatives take a group photo

This seminar focused on the theme of "Time-honored Business Model innovation and development", discussed the time-honored business model innovation path, shared the experience and exploration of promoting time-honored business model innovation and development, and provided a platform for communication between the government and schools, experts and time-honored business entrepreneurs。Tianjin University of Commerce will take this seminar as an opportunity to make full use of the results of the conference, take the time-honored Collaborative Innovation Center as a platform, take the initiative to accept the guidance of the government, further promote the communication and cooperation between experts and scholars and entrepreneurs of time-honored enterprises, and contribute more business forces to the high-quality development of time-honored enterprises。

Experts and scholars from universities and associations such as Nankai University, Zhejiang Gongshang University, Beijing University of Technology, Shandong Province Time-honored Enterprise Association，Representative of China Quanjude (Group) Co., LTD., Beijing Sanyuan Food Co., LTD., Tianjin Bohai Chemical Group Co., LTD., Tianjin Food Group Co., Ltd. and other Chinese time-honored enterprises，And the relevant departments of Tianjin University of Commerce responsible comrades，More than 400 members of the leadership team, faculty representatives and student representatives attended the event。(Reviewer: Yu Junru)